Media practitioners challenged to adhere to ethical reporting on tobacco harm reduction interventions

On October 26, 2023

Malawi’s leading tobacco harm reduction advocate, Chimwemwe Ngoma, has challenged media practitioners in the African continent to adhere to the highest standards of ethical reporting on electronic cigarettes (E-cigarettes) to address misinformation and prejudice towards non-combustible products.

Ngoma observed that new technologies and emerging health issues are prone to misinformation; hence, a balanced reporting and evidence-based communication could help in demystifying the speculations about the products.

He made the sentiments during a presentation he made at the Third Edition of Harm Reduction Exchange 2023 Conference in Nairobi, Kenya, on Thursday.