Malawi’s leading tobacco harm reduction advocate, Chimwemwe Ngoma, has challenged media practitioners in the African continent to adhere to the highest standards of ethical reporting on electronic cigarettes (E-cigarettes) to address misinformation and prejudice towards non-combustible products.

Ngoma observed that new technologies and emerging health issues are prone to misinformation; hence, a balanced reporting and evidence-based communication could help in demystifying the speculations about the products.

He made the sentiments during a presentation he made at the Third Edition of Harm Reduction Exchange 2023 Conference in Nairobi, Kenya, on Thursday.