Integra Africa – a non-governmental organization that champions the use of brand types to identify solutions for uniting the humanity – has urged journalists in African countries to assume an active role in accelerating the progress towards full uptake of harm reduction strategies in all spheres of health across the continent.

Speaking at the opening of the Third Edition of Harm Reduction Exchange 2023 Conference in Nairobi, Kenya, on Thursday, Integra Africa Principal, Dr. Tendai Mhizha, said with the advent of technology, dissemination of misinformation and disinformation has been a prevalent problem in promoting use of non-combustible products to reduce harm among smokers.